PROJECT
高美芬-中友百貨
位於百貨商場中的 KAOMEIFEN 服飾櫃位，透過溫潤色調、細膩材質
與井然有序的展示節奏，打造一處內斂而不失溫度的購物場域。設計
以米灰色系為基底，搭配環繞光源收邊，柔化零售空間常見的冷硬印
象，轉化為一種簡約不失質感的日常體驗。
懸吊式吊架讓服飾如藝廊展品般錯落排列，色系與材質依序展開，使
視線得以自然流動於空間之中。中央櫃台以大地色木質量體定錨，蘭
花與綠植綴點，釋放一種親切而精緻的氛圍，也象徵品牌對生活感的
關照。整體配置不僅回應百貨機能，也於規格化格局中形塑專屬的品
牌語彙與節奏。
Nestled within a department store, the KAOMEIFEN retail corner
reimagines commercial design through gentle hues, refined materials,
and an intuitively composed layout. The soft beige palette, framed by
continuous ambient lighting, tempers the rigidity often found in retail
formats, creating a calm yet tactile shopping experience.
Garments are suspended like curated pieces in a gallery—organized by
tone and fabric to guide the eye in a fluid visual journey. A central
wooden counter grounds the space, adorned with orchids and foliage that
lend a welcoming, elevated feel.
Amid the standardized mall framework, the space crafts a distinct rhythm
and visual language that quietly conveys the brand’s identity.